Campaign to extend Škoda Made for Ireland platform to encourage ‘Explore Ireland in a Škoda’ by sharing the iconic locations, legends and landmarks of Ireland
Škoda: Women Legends of Ireland
Dublin Airport’s sky bridge is a well known and much-coveted media space. Owing to its position, it greets all visitors - domestic and international - immediately one steps off the plane. This campaign, celebrating female legends of Ireland, drew commentary from social media and on radio for its bold, contemporary portrayal of classic women.
For years, Škoda has successfully established their positioning, Škoda: Made for Ireland. It was time to extend this to encourage Irish people to ‘Explore Ireland in a Skoda’. The Perseids is a meteor shower which graces the skies in August every year. While the Perseids can be seen from many rural areas with dark skies in Europe, Ireland’s ‘dark sky’ parks have become favourite viewing spots, not to mention the perfect settings to make the kind of family memories we all cherish for a lifetime. This brand film was part of a wider campaign on Tiktok and Instagram, educating and entertaining younger people on stargazing (and other adventures) in a Škoda.
