A clever Halloween stunt that caught unwitting students off-guard with great results for our client Ghostpops
Ghost Pops maize snacks are popular among students in SA.
As a Halloween stunt, we took advantage of the fact that students are very active on Gumtree (an online trading platform) at this time, looking for house-shares for the upcoming year. Partnering with Gumtree, we lured unsuspecting house-seekers away from the Gumtree site to a mirror site and gave them a whole lot more than they bargained for…
We enticed students onto student accommodation sites and surprised them with a ghostly experience for teen cult snack, Ghost Pops