1
2
From July 2023-March 2024, I led the global Nivea Micellar Serums campaign on contract to Publicis One Touch.
Nivea Micellar Water is a cleansing water with 5% Brightening/Regenerating serum.
The idea demonstrates the natural glow you get from using the product - a glow so impressive you might be persuaded to ditch your make-up and best fit and head out to meet your friends just as you are.
My role was to lead creative strategy and direction: sell the idea to the Nivea client, direct the messaging and all aspects of production across 3 phases (Know it, Want it, Get it) of the digital funnel. I loved working with creatives and Beiersdorf clients from across the world on a campaign replicated in 3 languages.
