In 2015 I led the strategic creative development of Vodacom’s youth platform - NXT LVL. This is a youth portal that offers under 25 year olds access to cheaper bundles, mentorship across multiple passion points including music and sports, free online education, healthcare advice, radically reduced video and music play and purchasing options and more.

The full project ran over a two and a half years and incorporated the expertise of multiple partners.

I lead creative through early conceptualisation and development.

VODACOM NXT LVL

Launch manifesto featuring the first mentorship partnership of Khuli Chana - leading South African Motswako rapper and Spoek Matambo - SA fusion rapper and producer.

Vodacom NXT LVL- Want better value We hear you.

NXT LVL online launch manifesto updated to reflect a more self-expressive positioning.

Vodacom Youth Platform - NXT LVL

VODACOM NXT LVL

Vodacom NXT LVL- Want better value We hear you.