Million Comforts is a Sanitary Pad Initiative that aims to supply sanitary pads to young girls in rural areas of South Africa who cannot afford to buy their own.
What I loved about this piece was the bold, direct approach. This was deliberate and aimed predominantly at the male-biased, conservative audience who receive The Pretoria News, the publication in which the ad was placed. The Pretoria News ‘covers’ one of the largest areas in SA in which this issue is a problem.
The newspaper ad pushed people to donate at their local Dischem Pharmacy, a distribution partner of the initiative.
